Citation: Sanghani, RM and Eisenacher, R. (6 April 2016). “Hashtags and Handles: How to Ethically Utilize Social Media for Alumni Networking.” Innovations in Recovery, San Diego, CA.
In recent years, social media has revolutionized the face of behavioral healthcare marketing. Now more than ever, alumni are turning to social networking sites such as Facebook to share experiences, make meaningful connections, and access recovery tips and resources. But with so much potentially sensitive information abound, providers and marketing professionals must be cognizant of the many rules and ethical complexities relating to social media before sharing and connecting with alumni online. In this slide deck, you will gain a clear understanding of social media marketing best practices and learn how to grow a vibrant online community while maintaining an ethical digital presence and adhering to HIPAA rules and regulations.