Who We Are

Recovery Brands is comprised of passionate, open-minded professionals working to elevate the standard of addiction treatment in the United States.

Mission & Ethics

Our mission is to provide individuals and their loved ones with comprehensive online third-party resources so they can identify the best treatment options for substance use, behavioral addictions, and mental health disorders.

Recovery Brands is committed to the highest standards of ethical conduct that reflect:

Excellence

Excellence

We carefully craft our user experience, combining the highest-quality content, resources and treatment directories with the latest technology. Our sponsors do not promise "cures" or engage in harmful business practices. We promote quality care, ongoing support and lifelong health.

Transparency

Transparency

While we are an ad-supported publisher, we clearly distinguish ads from content. We fully disclose site ownership and sponsorships. We use pop-up explanations to clearly explain how our sponsored helplines operate. We differentiate our original content from that which is publicly-sourced or contributed by treatment center staff. We urge treatment providers to help us update our directory so that our visitors are always presented with the most current information.

Independence

Independence

We are committed to editorial independence. Our content is unbiased with respect to objective facility dat and reviews & ratings provided by staff and alumni.

Fairness

Fairness

We publish content presenting all facets of addiction impartially, allowing visitors to make informed decisions about treatment. We provide paid and unpaid facility options simultaneously. We help promote treatment providers, whether they are paid sponsors or not.

Access

Access

We believe everyone has a right to treatment. If a visitor contacts one of our sponsors via our site and it is not a match, we ask that the sponsor be prepared to recommend a treatment alternative that addresses the person's needs free of charge.

Accountability

Accountability

We hold ourselves accountable for establishing exemplary standards in digital marketing. We promote accountability in the provider community by publishing curated reviews based on surveys of facility alumni, their loved ones, and referring professionals. These surveys adhere to the highest academic research standards.

Financial Integrity

Financial Integrity

We don't sell or broker admissions. We don't engage in "consultant contracts" intended to circumvent rules. We support our growth efforts by selling sponsorships and advertising packages.

Open Mindedness

Open Mindedness

We believe in continuous improvement. We encourage--and pay close attention to--feedback. We are willing to make changes when recommendations have merit and can result in a better experience for our visitors.

Our Story

Abhilash Patel is an entrepreneur, investor and digital marketer who helps companies to grow and thrive. With more than 10 years in the internet marketing field, most of his experience has been spent helping addiction treatment facilities thrive in a digital landscape. Accordingly, he founded RankLab Interactive, in 2007, and co-founded Recovery Brands, in 2009.

In addition to his current role, Abhilash serves as an advisory board member for ATMO (Addiction Treatment Marketers Organization), an organization helping to uphold ethical marketing standards in the addiction treatment industry, and Junior Achievement of Southern California, a non-profit helping underserved youth learn important financial survival skills. In addition, Abhilash is a frequently sought-after expert on the topics of digital marketing, entrepreneurship and the addiction treatment industry, having been cited in leading publications such as Forbes, Huffington Post, and Becker's Hospital Review.

Abhilash received his Bachelor of Arts in Economics/Philosophy from Columbia University in 2002, and his MBA from UCLA's Anderson School of Management FEMBA program in 2012. While at Anderson, Abhilash was an MDE fellow at the Price Center for Entrepreneurial Studies.

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Meet the Team

Without a doubt, the #RBDreamTeam culture is a product of its people. From San Diego to New York City, the many inspiring, funny, and compassionate individuals who show up every day to support one another and do incredible work are at the core of our brand.

Abhilash Patel
Abhilash Patel President & Co-Founder

Abhilash Patel is an entrepreneur, investor, and digital marketer who helps companies to grow and flourish. With nearly 10 years in the internet marketing field, most of his experience has been spent helping addiction treatment facilities thrive in a digital landscape. Accordingly, he founded RankLab Interactive, in 2007, and co-founded Recovery Brands, in 2009.

Abhilash received his Bachelor of Arts in Economics/Philosophy from Columbia University in 2002, and his MBA from UCLA’s Anderson School of Management FEMBA program in 2012. While at Anderson, Abhilash was an MDE fellow at the Price Center for Entrepreneurial Studies. He was a guest speaker for numerous classes while and since attending business school.

In addition to his current role, Abhilash is an active venture investor, advisor to a VC fund in Santa Monica and multiple growing startups. He is a budding triathlete, loves to golf and above all spend time with family, his wife Kelly and two young boys, Bodhi and Archer.

Jeff Smith
Jeff Smith CEO & Co-Founder

Jeff Smith has built his reputation as an entrepreneur, investor, digital marketer, speaker, and business advisor. A longtime believer in the power of addiction treatment and recovery programs, he co-founded Recovery Brands in 2011 with the goal of helping consumers make educated decisions about their health and wellbeing.

Jeff has been building lucrative internet companies for over a decade. Prior to forming Recovery Brands, he founded an internet marketing company, which was acquired by Geary Interactive in 2009; thereafter, he founded a digital lifestyle guide, which was acquired by the San Diego Union-Tribune in 2011. Jeff is currently involved in a nonprofit that brings technology equipment to underprivileged teens who are on track to attend a 4-year university.

Our Executive Team

Michael Ledovskikh
Michael Ledovskikh Chief Financial Officer
Michael Ledovskikh Michael Ledovskikh Chief Financial Officer

Michael Ledovskikh is our CFO. He has been with Recovery Brands since its inception and is responsible for overseeing all financial activities for the organization. Prior to joining Recovery Brands, Michael held CFO and Controller positions in several other high-profile San Diego-based companies. He received his BA in Economics from University of California, San Diego and a California CPA License in 2006. He is married and has two lovely daughters, Adele and Nicole. Michael is an avid chess-player and enjoys any activity that keeps him outdoors.

Kevin Berk
Kevin Berk Chief Production Officer
Kevin Berk Kevin Berk Chief Production Officer

Kevin Berk is our Chief Production Officer. He joined Recovery Brands in 2011 as its first official employee and now oversees the company's content, design and development efforts. Prior to joining Recovery Brands, Kevin spent six years as Director of Interactive Services for Autism Speaks, the world's largest autism awareness organization and, prior to that, six years with PromaxBDA, a branding and marketing organization for those working in television and digital media. When not glued to a computer, Kevin spends his time in and on the water - scuba diving, kayaking and paddle boarding - or recording music at his home studio.

Melanie Haber
Melanie Haber VP of Brand Development
Melanie Haber Melanie Haber VP of Brand Development

Melanie Haber is the Vice President of Brand Development at Recovery Brands. Since January 2014, she's worked to enhance Recovery Brands' brand credibility in and outside of the industry, while growing and overseeing the research, marketing, social media, and PR departments. She also runs the company’s New York office. Prior to joining Recovery Brands, Melanie created The Helpline and strategic partnerships for The Fix, was a therapist at Trenton Psychiatric Hospital, and held various digital media positions in the entertainment industry. She holds her B.A. in Communications from The University of Pennsylvania, where she was a dancer, choreographer, and chairman for the Penn Dance Company. She also earned her M.A. in Creative Arts Therapy from Drexel University.

Derek Hyman
Derek Hyman Director of Operations
Derek Hyman Derek Hyman Director of Operations

Derek Hyman is our Director of Operations. He joined Recovery Brands in 2015 and oversees the company’s operations and strategic focus. Prior to joining Recovery Brands, Derek was the Vice President of Sales and Operations for Underground Elephant; a direct response, online performance marketing technology company. When not defining business strategies, Derek spends his time frequenting coffee shops, eating amazing food, and being active.

Katie Hajec
Katie Hajec Director of Talent Acquisition & Culture
Katie Hajec Katie Hajec Director of Talent Acquisition & Culture

Katie Hajec is our Director of Talent Acquisition and Culture. Having joined Recovery Brands in 2014, she oversees talent acquisition, culture development and employee engagement initiatives to ensure team success and employee growth and satisfaction. Prior to joining Recovery Brands, Katie led fundraising and community relations initiatives as the Development Director for a medical nonprofit dedicated to expanding healthcare access for families in need. When she’s not getting her hands dirty as a champion for RB’s people and culture, she’s most likely exploring new ways to incorporate her love for running, writing, great food and good friends into yet another perfect San Diego day.

Our Team Leaders

Brianna Deist
Brianna Deist Technical Project Manager
Tina Chang
Tina Chang Content Project Manager
Garrett Stanwick
Garrett Stanwick Director of Sales
Chris Kihneman
Chris Kihneman Director of Web Development
Justin Tangas
Justin Tangas Lead Back End Developer
Matt Stacy
Matt Stacy Lead Front End Developer
Brandon Shepard
Brandon Shepard Design Manager
Andy Garcia
Andy Garcia SEO Manager
Gabe Grover
Gabe Grover Content Creative Manager
Ryan Eisenacher
Ryan Eisenacher Content Marketing Manager
Ruchi Dhami
Ruchi Dhami Director of Research
Andrew Anderson
Andrew Anderson Sr. UXO Manager
Greyson Waller
Greyson Waller UXO Manager
Ashton Tupper
Ashton Tupper PR Manager

We are proud to announce that as of 2015, Recovery Brands is now operating as part of Sober Media Group, LLC, a digital media arm of American Addiction Centers. Recovery Brands' staff and mission remain the same – to offer comprehensive digital marketing tools and resources to treatment providers, and to help people struggling with addiction make informed decisions about their care.