Recovery Brands is comprised of passionate, open-minded professionals working to elevate the standard of addiction treatment in the United States.
Our mission is to provide individuals and their loved ones with comprehensive online third-party resources so they can identify the best treatment options for substance use, behavioral addictions, and mental health disorders.
Recovery Brands is committed to the highest standards of ethical conduct that reflect:
In 2003, Abhilash Patel began searching online for addiction treatment options. Confused by the array of unreliable sources and unsure of which one of many "voices" he could trust, he found himself left with more questions than answers: Why wasn't there an easy way to filter and compare facilities based on his needs? Why didn't anyone have reliable Outcomes Data published anywhere? How could he know that treatment at this facility was going to work any better for him than the thousands of others out there?
He knew there had to be a better way, even if it meant creating it himself.
Several years later, in 2008, Abhilash was introduced to Jeff Smith by a mutual friend and colleague. A successful entrepreneur and digital marketer, Jeff also had a personal connection to the plight of those seeking quality addiction treatment. Between their combined digital marketing talents and personal motivations to help the addiction recovery industry, Abhilash and Jeff discovered the perfect partnership.
"We knew there was a way to improve the industry's digital marketing ecosystem, build an incredible business of our own, and help people change their lives — all at the same time," says Patel.
And it's safe to say they've done just that.
Since its inception in 2011, Recovery Brands has seen tremendous growth, both in terms of the treatment seekers and treatment facilities it has managed to connect, and the size of the team we've created to help fulfill their vision.
"It's an honor to know that the work you're doing is connecting people, who may often feel like they're completely alone in the world (and without hope), with resources, community and help," says Smith.
"Sometimes we'll get to hear about how their lives have changed, and how profoundly hopeful they are, having gotten back the lives they felt they'd lost," adds Patel. "That's miraculous. And we get to make that happen every day."
Most of the Recovery Brands team has been uniquely impacted by addiction, either directly or indirectly. Our work is about more than just connecting those seeking treatment with the facilities and professionals that can help them, it's about impacting societal change. That's when work becomes most meaningful and rewarding.
"We've made a point to look beyond drive and skill, and to seek out individuals with a passion for being of service to others, to their team, and to their community," says Smith. "We want big thinkers, and champions of new ideas and methods for making an impact."
The proof, as they say, is in the pudding.
We've already helped tens of thousands of people and families find addiction treatment. We've launched ClientReach, our newly launched digital marketing platform for treatment facilities. We've collaborated on an anti-stigma campaign, the LIVES Challenge. We've launched a ratings and reviews platform to allow treatment center alumni to score their facility. With these successes and others, Recovery Brands is having a positive impact on countless individuals, families and the treatment industry at large.
Five years on, we're only getting started and are confident when we say the best is yet to come...
Without a doubt, the #RBDreamTeam culture is a product of its people. From San Diego to New York City, the many inspiring, funny, and compassionate individuals who show up every day to support one another and do incredible work are at the core of our brand.
Derek Hyman is our Director of Operations. He joined Recovery Brands in 2015 and oversees the company's operations and strategic focus. Prior to joining Recovery Brands, Derek was the Vice President of Sales and Operations for Underground Elephant; a direct response, online performance marketing technology company. When not defining business strategies, Derek spends his time frequenting coffee shops, eating amazing food, and being active.
Katie Hajec is our Director of Talent Acquisition and Culture. Having joined Recovery Brands in 2014, she oversees talent acquisition, culture development and employee engagement initiatives to ensure team success and employee growth and satisfaction. Prior to joining Recovery Brands, Katie led fundraising and community relations initiatives as the Development Director for a medical nonprofit dedicated to expanding healthcare access for families in need. When she's not getting her hands dirty as a champion for RB's people and culture, she's most likely exploring new ways to incorporate her love for running, writing, great food and good friends into yet another perfect San Diego day.
Kevin Berk is our Chief Production Officer. He joined Recovery Brands in 2011 as its first official employee and now oversees the company's content, design and development efforts. Prior to joining Recovery Brands, Kevin spent six years as Director of Interactive Services for Autism Speaks, the world's largest autism awareness organization and, prior to that, six years with PromaxBDA, a branding and marketing organization for those working in television and digital media. When not glued to a computer, Kevin spends his time in and on the water - scuba diving, kayaking and paddle boarding - or recording music at his home studio.
Melanie Haber is the Vice President of Brand Development at Recovery Brands. Since January 2014, she's worked to enhance Recovery Brands' brand credibility in and outside of the industry, while growing and overseeing the research, marketing, social media, and PR departments. She also runs the company's New York office. Prior to joining Recovery Brands, Melanie created The Helpline and strategic partnerships for The Fix, was a therapist at Trenton Psychiatric Hospital, and held various digital media positions in the entertainment industry. She holds her B.A. in Communications from The University of Pennsylvania, where she was a dancer, choreographer, and chairman for the Penn Dance Company. She also earned her M.A. in Creative Arts Therapy from Drexel University.
We are proud to announce that as of 2015, Recovery Brands is now operating as part of Sober Media Group, LLC, a digital media arm of American Addiction Centers. Recovery Brands' staff and mission remain the same – to offer comprehensive digital marketing tools and resources to treatment providers, and to help people struggling with addiction make informed decisions about their care.